Bowflex Boy! Oh, my God, I hadn’t thought about him in YEARS..!
(insert shriek, squeal and giggle)
It all started when I saw this post title on Hugo’s blog: ““Bowflex Boy” and Kristy McNichol: desire, celebrity, and the sexiness of earthy reality.” I didn’t immediately cotton onto the meaning of “Bowflex Boy,” and I think Hugo and I must be separated in age by at least a few years ’cause Kristy McNichol is a very vague childhood memory of mine. But further down in the post, Hugo says:
If you remember the ’80s, you remember the ad. I’ve done a Google image search, and can’t find it, but the picture is indelibly carved on my brain. A young, dark-haired man is pulling off his white t-shirt, lifting his arms over his shoulders. His body beneath is tanned and spectacularly toned.
(this is where the shriek, squeal and giggle came in)
Oh hell yes, I remember Bowflex Boy! Now, I had no idea that poster was some kind of nationwide sensation, not at the time nor at any point since–as a matter of fact, all my little friends had their walls plastered with big hair band icons–I was the only girl I knew who had, of all things, a home gym equipment advertisement on my wall.
Hugo goes on to talk about how insecure Bowflex Boy’s amazing abs made him feel when hanging over his head as he was naked in college and trying to make out with some chick and (I think) by extension how this makes him empathize with women who feel stressed by the nonstop avalanche of perfect female bodies plastered on every available wall, billboard and media device. (I say I think because I had a hard time focusing on the rest of his post–I kept getting lost in fond reveries of Bowflex Boy.) I did manage to gather, though, that another of his points was that, while perfect bodies cause us to feel lustful, we shouldn’t trouble ourselves because we can and do feel as much or more lust for the imperfect bodies of the real people we find ourselves in bed with.
The thing about Bowflex Boy, though, was that it actually wasn’t his aforementioned awesome abs, or pecs, or biceps, that made me fall in lust with his poster at age sixteen. They were very nice, but honestly, Bowflex Boy wasn’t THAT muscular. He was well-defined, but actually on the slim side, and you could tell from his proportions that he probably wasn’t a particularly tall guy either. What got me going, and has definitely been a trend ever since, was the subtlety of the sexuality presented.
(Oh, yeah, SUBTLETY! Some dude taking his shirt off is SUBTLE?)
Yeah, really. This is what I remember of the poster: The lighting is dim–not dark or fuzzy, just a low quiet illumination. His shirt is halfway over his head, hiding his eyes and most of his nose. His head is inclined down and his mouth is relaxed, neither smiling nor frowning–just calm. Motion is implied, but smooth and gentle motion, without aggression or haste, but without production, either.
(Warning: The rest of this post may contain Too Much Information. Proceed at your own risk.)


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