Remember when Barack Obama beat out Apple for Marketer of the Year?
So then, wherefore this?
| The Daily Show With Jon Stewart | M – Th 11p / 10c | |||
| Redefinition Accomplished | ||||
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A quick glossary:
- Great War On Terror = “Overseas Contingency Operations”
- Terrorism = “Man-caused Disasters”
- Toxic Assets = “Legacy Assets”
Okay, “Legacy Assets” does sound better than “Toxic Assets”. Well done, Team Obama! High fives all around.
But WTF is up with “Overseas Contingency Operations”? How the heck is will.i.am supposed to make an inspirational song out of that mouthful of marbles?
See, when Bush was prez, all the branding and rebranding was about fist-pumping, chest-thumping straight-shooting. Crusades, Shock and Awe, With Us or Against Us, Axes of Evil, Freedom Fighting, Dead or Alive, all that jazz.
Has his advertising team gone on vacation? Language like “Overseas Contingency Operations” is what you’d use to cover something up– that’s no way to sell a multiple-front war! Where’s Obama’s pride? Why, it’s almost like he wants to keep on doing all of the same profitably genocidal things Bush took so much pride in, but he just doesn’t want people to figure it out!
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