You know that asshole giving away his SSN on TV and telling you he can protect yours as good as he protects his?

You’ll be shocked to find that he has 20 drivers licenses and is apparently 67 years old.

“While LifeLock has only publicly acknowledged that Davis’ identity was compromised on one occasion, there are more than 20 driver’s licenses that have been fraudulently obtained [using his personal information],” the suit states.

“Furthermore, a simple background check performed using Davis’ Social Security number reveals that his entire personal profile has been compromised to the extent that the birth date associated with his Social Security number is Nov. 2, 1940, which would [inaccurately] make Davis 67 years old.”

But that’s not all! For your $110/year, Lifelock will keep calling the credit reporting agencies and putting fraud checks on your file for no reason (which is apparently a credit-don’t if you’re trying to get a loan). And that’s pretty much all they do, besides claiming that free annual credit report you’re entitled to so that you’d have to pay to see your own just to check up on them.

it does nothing to combat breaches involving personal bank, employment or medical information, as well as theft pertaining to government documents and benefits, the suit alleges…

Gerhold was attracted by LifeLock’s $1 million guarantee against any damages resulting from breaches that occur under the company’s watch…

“In actuality, once you get beyond the numerous legal limitations and disclaimers, the policy really only guarantees that LifeLock will investigate how to fix its failure,” Grubb said in a news release. “The subscriber receives no monetary recompense and no guarantee that their reputation and credit status will be restored.”

But that’s not even the best part. Take a moment to salivate, because this is about to become delicious:

The suit also traces what it calls the “nefarious origin” of the company, including the background of Robert J. Maynard Jr., who co-founded the company with Davis in 2005…

The suit also maintains that Maynard stole his father’s identity by using his information to get an American Express card, which he used to rack up more than $100,000 of debt.

I guess it takes a thief to catch a thief, except for, wait for it…

“In Wisconsin, a woman’s debit card was stolen, and that thief used that card to sign up for LifeLock,” he said.

This has been a PAB public service announcement. Now go call your grandma and make sure she hasn’t fallen for this.


2 Responses to “At least they weren’t personally stealing customer’s identities. That we know of. Yet.”  

  1. 1 Thene

    Charming. Did you hear about what happened when Jeremy Clarkson tried it?

  2. 2 punkass marc

    Every time I encountered a Lifelock ad, I wondered, “what, exactly, are they doing to protect you?” It’s not like your credit info is a house you can throw an electric fence around. But hey, it’s nice to know they were doing even less what actually *is* possible to help you. If it can’t really be done, don’t try.

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